Sunday, October 07, 2007
CHASE PROUD - Rainbow Festival
We always have fun at the big events in the Spring and Fall. The Rainbow Festival is held downtown and thousands of people of all shapes, sizes, and orientation show up for the music, booth browsing, drinking beer, and people watching.
Chase Bank had a big booth again this year. They are finding that there's an untapped market out there for Gay and Lesbian customers. The bank staff was giving away a lot of free stuff and even temporary tattoos. These boys who were advertising for another event must have stopped by the Chase tent.
Check out the blue Chase logo "portal" that the bank spent $2.5 million in marketing on. I think the marketing significance (a circle of service, a forward turning cycle to new products and new customers, a unifying center of focus that makes customers comfortable they are within the portal) was lost on these boys. Well, um, maybe not.
We always have fun at the big events in the Spring and Fall. The Rainbow Festival is held downtown and thousands of people of all shapes, sizes, and orientation show up for the music, booth browsing, drinking beer, and people watching.
Chase Bank had a big booth again this year. They are finding that there's an untapped market out there for Gay and Lesbian customers. The bank staff was giving away a lot of free stuff and even temporary tattoos. These boys who were advertising for another event must have stopped by the Chase tent.
Check out the blue Chase logo "portal" that the bank spent $2.5 million in marketing on. I think the marketing significance (a circle of service, a forward turning cycle to new products and new customers, a unifying center of focus that makes customers comfortable they are within the portal) was lost on these boys. Well, um, maybe not.
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